What can the exhibitors get from the exhibitionThe exhibition exhibitors every journey begins withWin the participation of the exhibitors is the successful exhibition organizers to win the exhibitors, first of all to make the concept of the exhibition and the purpose of the exhibition. This means that the exhibition through publicity, advertising and sales channels, the exhibition will be transmitted to the information to the enterprise, in order to promote their own exhibition.The purpose of organizing professional exhibitions is to meet the needs of the participating enterprises. Enterprises decided to participate in the exhibition, is to participate in the exhibition can bring value to the enterprise, to meet them to promote enterprise products, establish a corporate image, promote trade and other needs. The exhibitors are the key to the success of the exhibition, with the participation of exhibitors, the value of the organizer can be reflected. The main benefit of the exhibition is the exhibition booth fee. So it is very important to transfer the value between the host and the exhibitors. How to ensure that the "transfer", it is necessary to rely on to show whether to follow a a good, feasible value delivery system, the system is, the exhibition should be can not only to exhibitors to provide a they think can bring the value of products and services, but also can reduce trade cost low exhibitors. Specific performance: exhibitors can in the exhibition to meet new customers, expand trade relations and cooperation, increase the volume of trade; or through the exhibition set corporate image, propaganda enterprise products, expand the visibility of the brand, etc.. When the enterprise thinks to participate in the exhibition, can realize the above value, they will sign up for the exhibition, become the exhibitors.Exhibitors in the exhibition will encounter many problems, such as: understanding venues environment, as well as booth size and structure, booth design, exhibits transportation, construction site; image promotion, site advertising, extension activities arrangement, the staff to eat, live, and other specific issues. As the organizer should provide the exhibitors with meticulous and considerate service. For each small part of the exhibition, should first make a work plan, and promptly provide to the exhibitors, so that they get the professional service of the general assembly.In addition to the establishment of customer contact, promotion of enterprise products, understand the industry trends, to get the relevant information consultation, is usually the purpose of exhibitors. So, from a professional or industry point of view, inviting domestic and foreign counterparts, lectures, consulting services, but also do a good part of the integrated services.Assembly site efficient, series of services, is an important part of the organization's work in the exhibition. In the extension of just a few days, all stakeholders of the collection, the various activities of the set, time limited so that the efficiency of the work of the organization is very important. Field service work directly, specific, comprehensive. In the face of such complex services, we should first do a good job of analysis, to make solutions to the work. Staff training, so that it can provide high-quality, fast service. Should require staff to inspect the exhibitors every day, in order to understand the situation of trade transactions at the same time, for them to solve some small problems.In short, the exhibitors service work to make the whole scheme of a multitude of things, this is everything. Improve the overall quality of staff, is to do a good job of service assurance.Evaluation and analysis of exhibition effectThe basic principles of display designWhen building a booth, the enterprise should pay attention to what the details of the problem:Form as a function of serviceBefore considering the booth design, we must first clear the function of the booth, which exhibits? How many viewers are expected to attract? Do you need to set up an advisory desk, presentation area, leisure area, or office area? How much storage space is required?Design should be in line with the company imageBooth design is the specific performance of the company's image, so you should carefully consider the information you need to express, and to the designer clear. Need to carry out booth decoration exhibitors need to pay special attention to the design of the design, in the last minute to choose cheap decoration materials often damage the company's professional imageAvoid mental disordersThe more open the booth, the more likely to attract the audience. Desktop design is often easy to form a psychological barrier, should try to avoid.Do not deliberately guide the flow of peopleFreedom of movement is one of the basic principles of excellent booth design. If you deliberately control the flow around the booth, it is likely to ignore the more important purpose: communication with customers, the use of dynamic excitation of interest, dynamic exhibits more than the static exhibits to attract the eye. If your product or service itself is unable to make a live presentation, you should try to create dynamic effects for other forms (such as the use of lighting, audio-visual effects, or rotating signs and display racks, etc.)Height increased visibilityHigh stand can attract the attention of the audience from a distance, to increase the height of the booth is not necessarily very expensive. At the same time, the position of the high stand can also make the audience look down on you. In short, all design elements should be used to increase the attractiveness of the booth.Define the scope of the company's business, and promote the benefits rather than technical indicators to ensure that the text Yi DuForeign participation in foreign affairs discipline and matters needing attentionFirst, the foreign affairs discipline1, strictly abide by the state laws and regulations of the foreign affairs and foreign affairs, all line to listen to the command2, safeguard national dignity and interests of the state and the credibility of the company, not to do any harm national dignity and reputation of the company.3, the negotiations, the signing of agreements, contracts and other important activities, to have a record of conversation; not to use the work of the private interests, not to carry the organization and foreign exchanges in private.4, to participate in foreign affairs activities, contact with foreigners, or have a sense of propriety, politeness should be out of order. Warm reception and response to inquiries from customers and visitors, and not to be left out in the cold.5, keep state secrets, to prevent eavesdropping, photographing, leaking state secrets. External negotiations do not involve internal secrets. When negotiating with foreign businessmen, do not put confidential documents on the table. Studying abroad shall not be carried confidential internal documents, including enlarging and printing the company internal information, internal newspapers or remember of the inside of the notebook.6, abroad shall not be allowed to leave the resident. Under normal circumstances may not be individual action, if there is a special need to take off due process to the colonel, the other people are not authorized to go out of power. May not be allowed to contact any agency or a foreign institution without permission.7, the personal baggage of personnel abroad should be strictly kept, locked, increased vigilance and found suspicious circumstances, to produce the report, and to check.8, abroad may not enter the unhealthy places, are not allowed to buy pornographic books, pictures out of the territory.Two, foreign etiquetteIn international communication, everyone is to a certain extent represents the country and the nation, so to master the international communication common sense and social etiquette.1, respect the customs and habits of all countries, observe social morality.2, dignified manner, pay attention to words and deeds, do not use your fingers to refer to people, do not noisy, do not laugh, do not cry out loud.3, do not spit, do not throw cigarette butts or other waste materials.4, many occasions in foreign countries to ban smoking, so we should pay attention to whether there are no smoking signs.5, the meal should be refined, not loud noise. Eat buffet, not a Cishengde too much, don't put the food away.6, first met, generally introduced by the third or self introduction. To introduce to others, should be a low status, age and introduced to the identity of the high, older, the man introduced to women.Three, travel knowledge1, on the plane as lightly armed, carry on items to be less as far as possible, randomly checked baggage general first-class 30 kg, coach less than 10 kg free to prohibit carrying dangerous goods.2, please exhibitors properly maintain their goods, valuables please send there the hotel safe, or carry.3, personal hygiene products, such as toothbrush, toothpaste, slippers, towels, etc..Several ready to go to the exhibitionDeciding whether to go to a trade show, the most important work is research to send exhibition products in the exhibition will be held in a country or region has potential market, there may be find a market, must remember to exhibitors, the main purpose is to promote their products in the region. If you have decided to attend a trade show:1、How much is the area covered by this business?2、What types of products are exhibited together, that is, the exhibition is comprehensive or professional.3、If it is an international trade fair, rather than a special Chinese products exhibition, which will be the Foreign Company to participate in what, what is the product exhibition.4、The exhibition of the booking fees, how to arrange the time.5、The products sold to you if the exhibition area or country, what need to pay tax, the tax will not be too high.6、What are the products you FOB price and CIF price.7、Seventhly, exports to the market, your price can be accepted, is high or low (sometimes products are superior in quality, but if the price is low, is likely to be suspect quality, low prices may also affect product sales).8、And if you receive orders, compliance with or without difficulty, can quickly organized to need to supply, in many aspects, transport and export whether need to pre arrangement.If you decide to participate in trade fairs, but your company does not belong to the approval of the national foreign trade has the right to operate the company, you need to entrust a has the right to operate foreign trade company, let them to act as your agent for you arrange product exhibition items and agent products export business. In addition, you can also through the China Council for the promotion of international trade system, they are generally equipped with a special overseas exhibition department, responsible for the organization of domestic manufacturers to go abroad to participate in international commodity exhibition or foreign organization specialized in Chinese products exhibition.
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